Tiger Woods plays a Bridgestone Golf ball. That’s all we had to say. Or is it?
Getting serious golfers to move on from a ball they’ve used for years is a tall order. Getting casual players to believe a ball can improve their game after dozens of other remedies failed to help is another. Fortunately, Bridgestone makes balls that can help both.
For casual golfers, we used data that prove our ball translates to more good shots and a day on the course they’ll actually enjoy. For serious golfers, we used more data and appealed to their competitive nature to outdrive whomever they’re playing and win.
And we used Tiger. Because we’re not stupid.