GKVoice

From Concept to Cart

Messaging isn’t over when a product hits the shelves! Learn how GKV creates fully integrated campaigns that ensure nothing is lost between the idea and the outcome.

Case Study

GoNetspeed

GoNetspeed’s best opportunity to grow market share was the trifecta of converting cable customers, educating them on the advantages of fiber internet, and delivering a superior customer experience.

Work Sample

Covenant Advantage: Medicare Advantage

Most seniors now have access to 43 Medicare Advantage plans! So cutting through the clutter is mandatory. GKV does it by giving a plan a bold, fun, differentiating personality. See how it worked like a charm in Michigan.

GKVoice

5 Tips for Marketing Medicare Advantage Plans to Veterans

Military veterans are a big potential new market for your Medicare Advantage plan. Here are 5 tips for getting them enrolled.

Work Sample

Clover Health: Valor Medicare Advantage Open Enrollment Campaign

Clover Health, one of the nation’s fastest growing Medicare Advantage plans, tapped GKV to help launch a new campaign to drive Medicare Advantage enrollments for AEP. And we said “Why Not?”

Work Sample

Clover Health: Medicare Advantage Open Enrollment

Clover Health, one of the nation’s fastest growing Medicare Advantage plans, tapped GKV to help launch a new campaign to drive Medicare Advantage enrollments for AEP. And we said “Why Not?”

Garry Raim

Partner, Executive Vice President

Start the conversation today and find out what GKV can do for your brand.

    Discipline

    Direct Marketing

    The GKV team has a highly experienced direct marketing team.

    Our experience in this measurable sector of the business stems from the creation of a full service marketing affiliate in 2000, GKV Direct. GKV Direct was merged into Gray Kirk/VanSant Advertising, Inc., in 2003.

    Direct mail production management is detail oriented, and effective use of the technique requires strong relationships with list brokers, a reliable set of production suppliers and constant analysis to produce the best results. Our art designers and copywriters are skilled professionals with a rich history of developing direct mail and DRTV campaigns that translate into relevant, motivating communications.

    We employ full-time production managers with years of experience managing large-scale, cost-effective direct mail campaigns. We also employ experienced broadcast producers who are adept at producing award-winning brand response television that delivers leads while supporting integrated, multi-channel campaigns.

    Today’s digital advertising mediums are in essence direct response vehicles as well. Virtually all of our clients use digital media in one form or another. We believe in evaluating the messaging, the media and the placement (or lists) and in optimizing variables to lower costs while increasing response. Our deep experience provides a solid foundation and base of knowledge that we bring to each of our clients.