Work Sample

Clover Health: Medicare Advantage Open Enrollment

Clover Health, one of the nation’s fastest growing Medicare Advantage plans, tapped GKV to help launch a new campaign to drive Medicare Advantage enrollments for AEP. And we said “Why Not?”

GKVoice

How to Un-Junk Email Copy

Are your emails ready for a refresh? Get five tips for un-junking, de-cluttering and re-inspiring your email marketing copywriting.

Case Study

St. Joseph Aspirin

To launch St. Joseph’s Cough, Cold and Flu product, we identified top markets that over-indexed for hypertension/high blood pressure and used CDC, Sickweather.com and Google Flu Trends to predict when, where and how severely a market would be impacted by the flu.

Work Sample

OSF MedAdvantage

OSF HealthCare is an integrated health system in Illinois. Following a national trend of health systems launching their own Medicare Advantage plans, OSF HealthCare turned...
GKVoice

8 Steps to a Successful AEP 2021

Hitting your AEP enrollment targets is never easy. If your AEP 2020 marketing just underperformed, the first thing you should do is read this article.

Case Study

Molina

Encouraging the switch to a Medicare Advantage plan.

Garry Raim

Partner, Executive Vice President

Start the conversation today and find out what GKV can do for your brand.

    Baltimore Branding Agencies

    Discipline

    Direct Marketing

    The GKV team has a highly experienced direct marketing team.

    Our experience in this measurable sector of the business stems from the creation of a full service marketing affiliate in 2000, GKV Direct. GKV Direct was merged into Gray Kirk/VanSant Advertising, Inc., in 2003.

    Direct mail production management is detail oriented, and effective use of the technique requires strong relationships with list brokers, a reliable set of production suppliers and constant analysis to produce the best results. Our art designers and copywriters are skilled professionals with a rich history of developing direct mail and DRTV campaigns that translate into relevant, motivating communications.

    We employ full-time production managers with years of experience managing large-scale, cost-effective direct mail campaigns. We also employ experienced broadcast producers who are adept at producing award-winning brand response television that delivers leads while supporting integrated, multi-channel campaigns.

    Today’s digital advertising mediums are in essence direct response vehicles as well. Virtually all of our clients use digital media in one form or another. We believe in evaluating the messaging, the media and the placement (or lists) and in optimizing variables to lower costs while increasing response. Our deep experience provides a solid foundation and base of knowledge that we bring to each of our clients.