OSF MedAdvantage

OSF HealthCare is an integrated health system in Illinois. Following a national trend of health systems launching their own Medicare Advantage plans, OSF HealthCare turned to GKV to introduce OSF MedAdvantage. GKV was hired to develop and execute an integrated campaign to build awareness of the new plan and drive leads during the Medicare Annual Enrollment Period (AEP). The campaign consisted of TV, radio, newspaper, direct mail and outdoor advertising. It was successful in generating awareness of the new brand while also driving substantial enrollments in year one.


Out of an abundance of caution and care for the health and wellbeing of our employees and their families, GKV has transitioned to a Work From Home (WFH) scenario for the foreseeable future.

A great deal of planning and preparation went into this effort to ensure that, while our office is physically closed, we can continue to provide our clients with the excellent service and work products they rely on.

Should you need to reach someone at GKV, please call 410.539.5400 and use the employee directory to reach your party.

Stay Healthy!