Reaching moms through social during COVID-19

It’s a challenging time for all of us, but especially for moms. Here are some hints on how to maximize social media content to provide moms with information they can really use.

Tips for growing Dual Eligible Special Needs Plans (DSNP) membership

The largest growing Medicare Advantage plan segment is the Dual Eligible Special Needs Plans (DSNPs). Try these 5 tips to make sure your brand is front and center when people are ready to enroll.

Old Bay: I’d Old Bay That!

OLD BAY has been the go-to seafood seasoning for people up and down the Chesapeake Bay for over 75 years. So how do you bring new users into the fold?

Cape Cod Potato Chips: Ridiculously Good Chip

Every town has something they are famous for. Hyannis, MA, happens to be the home of ridiculously good potato chips.

Six Steps to Crisis Management

If you do not currently have a Crisis Management Plan in place, there are several steps to take immediately to set yourself up for success both short- and long-term. Proper crisis management will demonstrate to your key audiences that you are prepared and handling the situation effectively and efficiently.

What should brands do on social media in a time of uncertainty?

It’s a challenging time for brands across the world. Here are some recommendations on how to adapt your current social media content and curate new content in response to COVID-19.

Garry Raim

Partner, Executive Vice President

Start the conversation today and find out what GKV can do for your brand.

Discipline

Strategic Planning

A word that you will hear very often at GKV is sacrifice.

It is our way of talking about strategy, because at its essence, a strategy is about sacrifice. Trying to do everything never makes sense for a person or a brand. We help you take a step back and understand what messages and touchpoints will be the most effective for your goals.

As much as we like to create great advertising, content, events, media plan, we resist the temptation to just start creating. We take the time to gather the information to understand your customer’s journey and develop a strategy that will help you achieve your goals.

This will then lead to the creation of one comprehensive, insightful and clear brief that outlines the strategic plan, gaining agreement to the sacrifices that will need to be made and providing all the elements the team needs to execute the strategy. A good strategic plan is like a good map, it helps you on your journey.