Strategic Planning

Rethinking Video in the Media Mix

There are a lot of ways to build effective campaigns that utilize video. Here’s how you can navigate your many options.

Unlocking Marketing Success with Analytics

It’s not difficult to measure and manage your digital marketing efforts. Our Director of Digital Analytics & Strategy, Anna Alexiadi Smyrniotaki, explains.

GKVoice

GKV Challenger Brand Minute: Customer Journey Mapping

Chief Strategy Officer, Dan Collins reveals how Customer Journey Mapping can help you deliver the exact right message at the exact right moment.

GKVoice

GKV Challenger Brand Minute: 5 Tangible Ways to Drive Growth

Home services expert Chuck Fischer reveals five tangible ways to stand out from the competition and drive revenue.

Case Study

Shentel

Shentel had to create a deeper connection with the customer. So, we started with a new Brand Promise to be used in all of Shentel’s communications: “Always Connected to You.”

Case Study

Independence Air

Independence Air Launching a new brand in the world's toughest category when people had no reason to believe in a new airline. DISCIPLINES Brand Development,...

A word that you will hear very often at GKV is sacrifice.

It is our way of talking about strategy, because at its essence, a strategy is about sacrifice. Trying to do everything never makes sense for a person or a brand. We help you take a step back and understand what messages and touchpoints will be the most effective for your goals.

As much as we like to create great advertising, content, events, media plan, we resist the temptation to just start creating. We take the time to gather the information to understand your customer’s journey and develop a strategy that will help you achieve your goals.

This will then lead to the creation of one comprehensive, insightful and clear brief that outlines the strategic plan, gaining agreement to the sacrifices that will need to be made and providing all the elements the team needs to execute the strategy. A good strategic plan is like a good map, it helps you on your journey.