GKV Challenger Brand Minute: Customer Journey Mapping

Chief Strategy Officer, Dan Collins reveals how Customer Journey Mapping can help you deliver the exact right message at the exact right moment.

GKV Challenger Brand Minute: 5 Tangible Ways to Drive Growth

Home services expert Chuck Fischer reveals five tangible ways to stand out from the competition and drive revenue.

Shentel

Shentel had to create a deeper connection with the customer. So, we started with a new Brand Promise to be used in all of Shentel’s communications: “Always Connected to You.”

Independence Air

Independence Air Launching a new brand in the world's toughest category when people had no reason to believe in a new airline. DISCIPLINES Brand Development,...

National Penn

We showed a mid-sized bank how to go beyond the expected.

Werner Ladder

Rising above the rest in a crowded field of advertisers.

Garry Raim

Partner, Executive Vice President

Start the conversation today and find out what GKV can do for your brand.

    Discipline

    Strategic Planning

    A word that you will hear very often at GKV is sacrifice.

    It is our way of talking about strategy, because at its essence, a strategy is about sacrifice. Trying to do everything never makes sense for a person or a brand. We help you take a step back and understand what messages and touchpoints will be the most effective for your goals.

    As much as we like to create great advertising, content, events, media plan, we resist the temptation to just start creating. We take the time to gather the information to understand your customer’s journey and develop a strategy that will help you achieve your goals.

    This will then lead to the creation of one comprehensive, insightful and clear brief that outlines the strategic plan, gaining agreement to the sacrifices that will need to be made and providing all the elements the team needs to execute the strategy. A good strategic plan is like a good map, it helps you on your journey.