Case Study

National Penn

We showed a mid-sized bank how to go beyond the expected.

Case Study

Werner Ladder

Sacrificing media for a better messenger.

Case Study

Sprint: Big Presence

Most people love their mobile phones, but not their carrier… so, why don’t they switch?

GKVoice

PMPs: Leveraging Second-Party Data for Digital Campaigns

The cookie trail is almost all gone. So, let’s get the second-party data started! Get our advice on how to utilize second-party data for digital campaigns.

GKVoice

The Simple Formula for Success and a Superior Customer Experience

In a time when nothing seems to be certain, home services companies are getting back to the basics. Check out these simple tips to create a superior customer experience.

Work Sample

L3 Brand History

When L3 Technologies first consulted GKV, the company consisted of 70+ divisions — all of which had different specialties and product offerings. As a global...

Garry Raim

Partner, Executive Vice President

Start the conversation today and find out what GKV can do for your brand.

Discipline

Strategic Planning

A word that you will hear very often at GKV is sacrifice.

It is our way of talking about strategy, because at its essence, a strategy is about sacrifice. Trying to do everything never makes sense for a person or a brand. We help you take a step back and understand what messages and touchpoints will be the most effective for your goals.

As much as we like to create great advertising, content, events, media plan, we resist the temptation to just start creating. We take the time to gather the information to understand your customer’s journey and develop a strategy that will help you achieve your goals.

This will then lead to the creation of one comprehensive, insightful and clear brief that outlines the strategic plan, gaining agreement to the sacrifices that will need to be made and providing all the elements the team needs to execute the strategy. A good strategic plan is like a good map, it helps you on your journey.