Most people love their mobile phones, but not their carrier… so, why don’t they switch?
The cookie trail is almost all gone. So, let’s get the second-party data started! Get our advice on how to utilize second-party data for digital campaigns.
To launch St. Joseph’s Cough, Cold and Flu product, we identified top markets that over-indexed for hypertension/high blood pressure and used CDC, Sickweather.com and Google Flu Trends to predict when, where and how severely a market would be impacted by the flu.
Making the leap from print to digital meant sacrificing traditional media for a better messenger.