Work Sample

Miller Value Partners: Website Redesign

Miller Value Partners asked us to create a website with a visual appeal as bold and unique as the company’s contrarian investment approach.

Work Sample Chock Full o Nuts Coffee

Chock Full o’Nuts: Get New York Roasted

How are we moving “NY’s favorite coffee since 1932” from forgotten to “I think I’d like to try that”?

Work Sample

Kauai Coffee: Imported From Another World

Coffee, like wine, derives a lot of value from its place of origin, both real and perceived.

Case Study

Elderplan: AEP

A local plan in the big city.

Case Study

Bridgestone Golf

Sacrificing media for a better messenger.

Work Sample

About Faces Day Spa

About Faces, a family-owned chain of salons, fits the niche between small, independent hair studios and the larger-scale franchised salon world.

Garry Raim

Partner, Executive Vice President

Start the conversation today and find out what GKV can do for your brand.

Discipline

Media Planning/Buying

GKV’s Media Department is comprised of a team of seasoned professionals with over 100 years of combined experience planning and buying both traditional and digital media.

We are equally research-driven and media agnostic in order to help clients obtain their objectives. We use a wide range of tools in-house to ground our research and gain insights into the habits of Americans across various life stages including GfK MRI Doublebase, Kantar Stradegy, SQUAD, Nielsen IMS, Strata, and Doubleclick.

GKV’s approach to media buying is to maximize media investments through a combination of strong negotiations that deliver more media weight for the dollar and leverage paid media to secure added value that ties directly back to stated marketing objectives. Added value may also take the form of unique media executions or sponsorships at no additional charge, which can elevate the perception of both the message and client among desired audiences.

Our planning and buying tools allow us to create and compare various media mixes and provide the best solution within given planning parameters to deliver on your business goals.