Case Study

Werner Ladder

Sacrificing media for a better messenger.

Case Study

Sprint: Big Presence

Most people love their mobile phones, but not their carrier… so, why don’t they switch?

GKVoice

PMPs: Leveraging Second-Party Data for Digital Campaigns

The cookie trail is almost all gone. So, let’s get the second-party data started! Get our advice on how to utilize second-party data for digital campaigns.

Case Study

St. Joseph Aspirin

To launch St. Joseph’s Cough, Cold and Flu product, we identified top markets that over-indexed for hypertension/high blood pressure and used CDC, Sickweather.com and Google Flu Trends to predict when, where and how severely a market would be impacted by the flu.

Case Study

L3 Media

Making the leap from print to digital meant sacrificing traditional media for a better messenger.

Work Sample

L3 Brand History

When L3 Technologies first consulted GKV, the company consisted of 70+ divisions — all of which had different specialties and product offerings. As a global...

Garry Raim

Partner, Executive Vice President

Start the conversation today and find out what GKV can do for your brand.

Discipline

Media Planning/Buying

GKV’s Media Department is comprised of a team of seasoned professionals with over 100 years of combined experience planning and buying both traditional and digital media.

We are equally research-driven and media agnostic in order to help clients obtain their objectives. We use a wide range of tools in-house to ground our research and gain insights into the habits of Americans across various life stages including GfK MRI Doublebase, Kantar Stradegy, SQUAD, Nielsen IMS, Strata, and Doubleclick.

GKV’s approach to media buying is to maximize media investments through a combination of strong negotiations that deliver more media weight for the dollar and leverage paid media to secure added value that ties directly back to stated marketing objectives. Added value may also take the form of unique media executions or sponsorships at no additional charge, which can elevate the perception of both the message and client among desired audiences.

Our planning and buying tools allow us to create and compare various media mixes and provide the best solution within given planning parameters to deliver on your business goals.