Work Sample

Lofthouse Cookies: Dare to be Sweet

Just when did everyone get so grumpy, snarky and sour? The world is so hungry for a little sweetness. And when conducting consumer research for our new client, Lofthouse Cookies, we discovered that we had just the thing.

Work Sample

No Yolks: Rules were made to be Yolk-en.

Past marketing of No Yolks had focused on how people have traditionally used noodles. But the concept of “dinner” has changed a lot—now, there are no rules. No Yolks fits into this landscape as a dinner option that goes with a lot of different cuisines, isn’t hard to make, and is easy to enjoy.

Case Study

Rosedale Federal

We helped an older bank discover the fountain of youth.

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Hills Bros. Coffee: It’s everywhere!

To raise Hills Bros. awareness in Chicago, we lined Windy City expressways with clever digital billboards, introducing thousands more Chicagoans to a new hometown coffee.

Work Sample

Pasta Lensi: More to Amore!

More to Amore! This campaign sets a protein pasta brand apart by bringing its rich Italian heritage to the forefront, with a little twist. What’s not to love?

Work Sample

Stoli Vodka: A Toast to an Individual Spirit

To engage Millennials with Stoli’s new Liberate Your Spirit campaign, GKV brought the campaign into the heart of their lives via unique media units in their neighborhoods and social media.

Garry Raim

Partner, Executive Vice President

Start the conversation today and find out what GKV can do for your brand.

    Baltimore Branding Agencies

    Discipline

    Media Planning/Buying

    GKV’s Media Department is comprised of a team of seasoned professionals with over 100 years of combined experience planning and buying both traditional and digital media.

    We are equally research-driven and media agnostic in order to help clients obtain their objectives. We use a wide range of tools in-house to ground our research and gain insights into the habits of Americans across various life stages including GfK MRI Doublebase, Kantar Stradegy, SQAD, Nielsen IMS, Strata, and Doubleclick.

    GKV’s approach to media buying is to maximize media investments through a combination of strong negotiations that deliver more media weight for the dollar and leverage paid media to secure added value that ties directly back to stated marketing objectives. Added value may also take the form of unique media executions or sponsorships at no additional charge, which can elevate the perception of both the message and client among desired audiences.

    Our planning and buying tools allow us to create and compare various media mixes and provide the best solution within given planning parameters to deliver on your business goals.