Pasta Lensi: More to Amore!
There are lots of protein pasta brands on the market, but only one has a rich Italian history and dedication to innovating the art of making pasta.
We highlighted Pasta Lensi’s authentic Italian heritage and invited everyone to enjoy pasta like Italians, but with a little twist. This Italian pasta provides a good source of protein from plants. To highlight this twist, we used twists on classic Italian phases. What’s not to love—or should we say—amore?
We used social media to build awareness and engagement, along with retail ad networks and shopper marketing for conversion. Results to date have been great, with sessions and ROAS reaching all-time highs.