Blue Shield of California:
Age-In Campaign

GKV launched this new campaign in the spring of 2014. As most Medicare plans continued to speak to prospects who were aging into Medicare as if it was their final chapter in life, GKV created a strategy based on the fact that people aging into Medicare were squarely in the baby boomer cohort. This generation, unlike any other, has a unique and rich collective character. They share values, bellwether events and cultural experiences that drive their underlying motivations and influence their purchasing decisions.

We created an ongoing multi-channel, multi-touch campaign aimed at generating new leads and nurturing hand raisers. We executed our creative strategy across multiple advertising channels that included TV, a campaign website, a direct mail series and online display banner ads.

Direct Mail

Landing Page

Banner Ads


Out of an abundance of caution and care for the health and wellbeing of our employees and their families, GKV has transitioned to a Work From Home (WFH) scenario for the foreseeable future.

A great deal of planning and preparation went into this effort to ensure that, while our office is physically closed, we can continue to provide our clients with the excellent service and work products they rely on.

Should you need to reach someone at GKV, please call 410.539.5400 and use the employee directory to reach your party.

Stay Healthy!