The beauty of digital and social media is that your ability to precisely target your audience is much better.
In examining exit polls from the 2016 election, values were deemed more important to voters than ever before. This presents a powerful opportunity — and challenge — for brands.
In today’s data-driven world, marketing research is involved in all aspects of what we do from defining our audience and setting objectives to testing creative and optimizing our approaches.
Simply regurgitating numbers, or repeating verbatims is not insight. Great insights are what drives great advertising, more engaging content and more effective spending. We have co-developed proprietary techniques and established effectiveness benchmarks with a range of partners over the years.
Recognizing that not all research questions require gold-plated techniques or suppliers, we have a range of research solutions to fit all budgets and timeframes. And while we do have a research department, you may be surprised just how research savvy everyone at GKV is. Research and asking smart questions is part of our DNA.
