No Yolks:
Breaking the rules. Connecting with consumers.
GKV helped No Yolks reach Millennial and Gen Z cooks with messaging focused on how dinner has no rules—just possibilities.
Roanoke Cooperative
When Roanoke Electric Cooperative wanted to expand its services beyond electricity, GKV created a complete rebranding driven by a seemingly contradictory yet profound insight: to expand, you must contract.
Werner Ladder
Rising above the rest in a crowded field of advertisers.
Hills Bros. Cappuccino
Choosing the right influencers to be far more influential.
McCormick
For generations, McCormick has relied on recipes to create demand for their flavor products. Millennials and millennial-minded consumers don’t want rigid recipes, they want to be inspired to experiment with flavor. This is our non-recipe recipe for success.
Bridgestone Golf
Sacrificing media for a better messenger.
Elderplan:
AEP
A local plan in the big city.
Sprint:
Inertia
Most people love their mobile phones, but not their carrier... so, why don't they switch?
Molina
Encouraging the switch to a Medicare Advantage plan.
Pasta Lensi:
More to Amore!
More to Amore! This campaign sets a protein pasta brand apart by bringing its rich Italian heritage to the forefront, with a little twist. What’s not to love?
SHEFIT:
Finally, a sports bra that does its job.
Our integrated campaign introduced women everywhere to a sports bra that puts boobs in their place–and keeps them there, too.
The World Loves Segafredo Zanetti®
Internationally known. Universally enjoyed. See how we combined artistry, adventure, and enjoyment to create a campaign for Segafredo Zanetti®.
Clover Health:
Medicare Advantage Open Enrollment
Clover Health, one of the nation’s fastest growing Medicare Advantage plans, tapped GKV to help launch a new campaign to drive Medicare Advantage enrollments for AEP. And we said “Why Not?”
That’s Tasty organic living herbs
That’s Tasty™ organic, living herbs bring recipes to life. Our job was not only to reach consumers, but to actually change the way they think about cooking.
Maryland Department of Health:
GoVAX Campaign
How do you help the Maryland Department of Health fight COVID-19 when the vaccine and trust are in short supply?
Constellation:
Tomorrow’s Here
Tomorrow’s Here! It’s time for an energy company that does more than just sell electricity. And that’s Constellation.
Maryland Department of Health:
Masks on Maryland
We’re helping Marylander’s see that wearing a mask isn’t just a mandate – it’s an agent of freedom to live life and reopen the state.
OSF MedAdvantage
Old Bay:
I’d Old Bay That!
OLD BAY has been the go-to seafood seasoning for people up and down the Chesapeake Bay for over 75 years. So how do you bring new users into the fold?
Back To Nature:
Snack Happy
GKV and Back to Nature celebrate good snacks and a good life.
Chock Full o’Nuts:
Get New York Roasted
How are we moving “NY’s favorite coffee since 1932” from forgotten to “I think I’d like to try that”?
Kauai Coffee:
Imported From Another World
Coffee, like wine, derives a lot of value from its place of origin, both real and perceived.
Miller Value Partners:
Brochure
Miller Value Partners needed a view book as bold and unique as their contrarian investment approach.
Columbia Association:
Live Life Larger
To entice new memberships, we developed a visually arresting campaign featuring individual portraits of Columbia residents.
Bob Bell Automotive:
UnbeataBell
Bob Bell Automotive has a long history of treating customers right and selling a ton of vehicles.
Hills Bros. Coffee:
Every Man
By tapping into the unique preferences and loyalties our audience has, we were able to build preference and loyalty for Hills Bros coffee as well.
Frank’s RedHot:
Easy AF
Frank’s has a great brand personality, but is predominantly used for Buffalo wings. How do we get people to use it more often?
Maryland Lottery:
Dreamers
Working closely with the Maryland Lottery marketing team, we reframed the benefit and changed the reason to play.
Seafood Nutrition Partnership:
Little Seafoodies
Our challenge was to give busy moms a reasonable chance of success at getting their kids to eat seafood in their already time-pressed life.
Snyder’s of Hanover:
Pretzel Pieces
We wanted flavor-seeking consumers to think of and reach for SOH Pretzel Pieces instead of other highly flavored snacks, like tortilla or potato chips.