Orrington Farms:
The Power of Powder to Drive Customer Re-Evaluation

Orrington Farms Bases – The power of powder to drive customer re-evaluation.

Orrington Farms bases are far from basic. Unlike the competition, Orrington Farms bases are not the same old liquids or gels or little bouillon cubes. They’re savory granulated powders that offer great preparation flexibility and delicious flavoring advantages for everything from soups, stews and sauces to main dishes and sides.

This campaign reaches consumers with digital video, paid and organic social, as well as shopper marketing, and it highlights the powdered point of difference with powerful slow-motion animation that’s unforgettably appetizing.

Results to date show that advertised markets grew twice as fast as non-advertised markets.