It’s not difficult to measure and manage your digital marketing efforts. Our Director of Digital Analytics & Strategy, Anna Alexiadi Smyrniotaki, explains.
Anna is the Director of Digital Analytics & Strategy at GKV. Her team supports the digital measurement needs of all GKV clients. She has eight years of experience using data to evaluate and transform digital marketing strategy in teams of all sizes. She previously worked for Petco and CBS Local Digital Media (CBS Radio), and she worked agency-side as well, supporting clients like ServiceNow and FTD.
She earned her MBA in Marketing from the Rady School of Management, University of California, San Diego, and holds a Bachelor of Science in International Economics from Bocconi University in Milan, Italy. Anna is originally from Greece and now lives in Ellicott City, Maryland, with her two cats.
