Digital Marketing for Medicare: An Art Director’s View

Successful design involves a lot more thinking and planning than many realize. It’s a fascinating combination of psychology, visual organization and persuasion.

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    Brent Williams

    VP, Digital Design Director

    For the past 16 years, Brent has helped the creative team stay ahead of the curve in the ever-changing digital design field. From complex data visualizations and infographics to delicate typographic treatments and technology trends, Brent knows how to deliver the best experience to an audience with the right tools for the job. A digital-native, he’s been making websites since the invention of websites.

    Brent’s diverse client background includes: McCormick Spices, CareFirst BlueCross BlueShield, Sprint, Maryland Lottery, the National Aquarium, Hills Bros. Coffee, DSM, Cape Cod Potato Chips and more.

    Prior to GKV, Brent ran his own design studio, art directed in the video game industry, and taught in the design field. He believes that good design is the secret weapon behind every sale. Its job is to connect on an emotional level, communicate its message clearly, and elevate the perception of the brand.

    He graduated from Towson University with a bachelor’s degree in graphic design and has worked in the field ever since. He currently lives in Baldwin, Md., where he’s an avid cook, an average painter and an amateur apiarist.