It’s Time to Simplify

The only answer to the complexity is to learn how to simplify.

SEM: THE SWISS ARMY KNIFE OF CPG MARKETING

Must-know CPG search tips.

Be A Part of the Conversation, Or Be Dead

Priority #1 is to be part of the conversation.

The keys to BIG results on a small budget

Here’s how to put your limited dollars to their greatest use.

Sacrifice is the most important skill for CPG marketing now

The beauty of digital and social media is that your ability to precisely target your audience is much better.

It’s Still About Big Ideas

If it’s a Big Idea, it will grow the more you feed it.

Start the conversation today and find out what GKV can do for your brand.

    Author

    Dan Collins

    SVP, Chief Strategy Officer

    Dan, who joined GKV in 2003, leads strategic planning and research for our clients, whether their goals are a more compelling brand promise and brand aligned culture, or creative that builds sales AND an emotional connection. Dan’s a frequent contributor to advertising industry publications, sharing lessons from the agency’s experience driving rapid, cost efficient growth for our challenger brand clients.

    He has more than 20 years of consumer marketing, strategic planning and advertising experience across a range of categories, including: travel and tourism; financial services; health and personal care; food; technology; and communications. His career has included experience on three continents: North America, Asia and Europe. From his years at Procter & Gamble, Maybelline, Kellogg’s and Shell International, Dan has built a reputation for quickly learning a new business and bringing strategic insight that fuels rapid growth.

    As a partner at the agency, he has led the following GKV client brands: Chock full o’nuts, Hills Bros and Kauai Coffee Brands; McCormick; PANDORA Jewelry; Bridgestone Golf; Snyder’s of Hanover Pretzels; Cape Cod Potato Chips; Back to Nature Foods; Snackwells.

    He earned his bachelor’s degree in Economics from Lafayette College and his master’s degree in Business Administration from Duke University’s Fuqua School of Business.