How GLP-1 Brands Should Pivot To Achieve Category Leadership
Performance marketing drives action. Brand-building creates preference. Learn why tomorrow’s GLP-1 leaders need both.
The Future of GLP-1 Brand Differentiation
With GLP-1 advertising, challenger health brands now have an opportunity to reach their audience on an emotional level. We can help!
Why Regulated Industries Need to Think Like Challenger Brands
In regulated industries, playing it safe can mean becoming invisible. Learn why challenger brand thinking builds trust and drives action.
AI Can’t Replace a Partner
While AI is transforming how marketing gets done, it is not replacing what matters most: human strategy.
Is It Time to Switch Ad Agencies?
Wondering if your agency is really delivering the service, results, and ROI you deserve? Here’s how to know when it’s time to make a change.
GKV Challenger Brand Minute: Regaining Trust in Public Health
Trust in messaging from public health institutions has eroded due to misinformation, politicization and contradictory advice. GKV’s Ellen Delaplane talks about strategies for regaining the public’s trust.







