GKVoice

How GLP-1 Brands Should Pivot To Achieve Category Leadership

Performance marketing drives action. Brand-building creates preference. Learn why tomorrow’s GLP-1 leaders need both.

GKVoice

The Future of GLP-1 Brand Differentiation

With GLP-1 advertising, challenger health brands now have an opportunity to reach their audience on an emotional level. We can help!

GKVoice

Why Regulated Industries Need to Think Like Challenger Brands

In regulated industries, playing it safe can mean becoming invisible. Learn why challenger brand thinking builds trust and drives action.

GKVoice

AI Can’t Replace a Partner

While AI is transforming how marketing gets done, it is not replacing what matters most: human strategy.

GKVoice

Is It Time to Switch Ad Agencies?

Wondering if your agency is really delivering the service, results, and ROI you deserve? Here’s how to know when it’s time to make a change.

GKVoice

GKV Challenger Brand Minute: Regaining Trust in Public Health

Trust in messaging from public health institutions has eroded due to misinformation, politicization and contradictory advice. GKV’s Ellen Delaplane talks about strategies for regaining the public’s trust.

Start the conversation today and find out what GKV can do for your brand.

    Ellen Delaplane

    VP, Account Supervisor

    Ellen has more than 17 years of experience leading successful ad campaigns by developing strategic approaches and marketing plans for clients and ensuring that projects move forward according to a client’s approved schedule and budget. Ellen is a proactive advocate for her clients. By understanding their business, their customers and their goals for every advertising dollar spent, she is able to invest time in recommending the best projects and initiatives to help them reach those goals.

    Ellen began her professional career in 2004 at Royall & Company (now the Education Advisory Board) in Richmond, Virginia, where she partnered with dozens of colleges and universities to build direct marketing strategies and campaigns that successfully addressed each institution’s unique goals and enrollment needs.

    During her 12-year tenure at GKV, Ellen has developed expertise in the health and wellness category through strong partnerships with her clients, including DSM Health & Human Nutrition, Walmart Spring Valley, Brassica, Kemin Health, The Global Organization for EPA & DHA Omega-3s, Seafood Nutrition Partnership, Medifast, OPTAVIA, Squatty Potty and the Maryland Department of Health.

    Ellen has also worked with the Maryland Lottery, L3 Technologies, Miller Value Partners, PANDORA, About Faces and Bob Bell Automotive.

    Ellen graduated from the University of Richmond. She now lives with her husband, Channing, and their rescue dog, Penny Lane, in Surfside Beach, South Carolina, where she works remotely for the Agency.