GKVoice

Your newest target audience? Bots.

Consumers are asking AI what to buy. Here’s how to make sure the bots know who you are.

GKVoice

What Advertisers Get Wrong About Gen Z- Part 2

In part one of our article on marketing to Gen Z, we talked about advertisers’ common misconceptions. In part two, you can read about why Gen Z buys, who they trust, and what kind of marketing they reward.

GKVoice

What Advertisers Get Wrong About Gen Z

Gen Z is fragmented — but not unreachable. Like any audience, there’s marketing they respond to, and marketing they don’t. Get some tips on what your messaging may be missing in part one of our two-part article on reaching a new generation.

Start the conversation today and find out what GKV can do for your brand.

    Mark Gray

    VP, Business Development

    Mark Gray joined GKV as a Digital Analyst in 2020 and expanded into a dual role as an Account Executive in 2021 before being promoted to Vice President of Business Development in 2026. Throughout his time at GKV, he has helped clients develop data-driven marketing strategies, analyzed campaign performance to uncover actionable insights, and built strong relationships between agency teams and client stakeholders. In his current role, Mark leads the agency's business development efforts, focusing on new client acquisition, strategic partnerships, and agency growth.

    Prior to joining GKV, Mark served in the United States Marine Corps, where he worked in Aviation Logistics. He earned a bachelor's degree in Finance from the University of Maryland Global Campus.

    Outside the office, Mark serves on the board of the American Advertising Federation Baltimore. He also enjoys cheering on the Ravens and Orioles, experimenting with new recipes on the grill, and spending time with his wife, Baylee, and their golden retriever, Jackson.