When Roanoke Electric Cooperative wanted to expand its services beyond electricity, GKV created a complete rebranding driven by a seemingly contradictory yet profound insight: to expand, you must contract.
We gave a 30 year old brand newfound independence.
We helped an older bank discover the fountain of youth.
Shentel had to create a deeper connection with the customer. So, we started with a new Brand Promise to be used in all of Shentel’s communications: “Always Connected to You.”
Hills Bros. Cappuccino
Choosing the right influencers to be far more influential.