PMPs: Leveraging Second-Party Data for Digital Campaigns
The cookie trail is almost all gone. So, let’s get the second-party data started! Get our advice on how to utilize second-party data for digital campaigns.
GKV Holiday Zoom Backgrounds
Digitally decorate with your favorite GKV holiday Zoom background.
Word-of-Mouth Marketing: How to Radically Boost Success
Sharing the most relevant articles and news.
What Defines Millennials – and How Marketers Can Reach Them
Sharing the most relevant articles and news.
First-Party Data: A Hidden Gem for the Post-Cookie World
Amid growing concerns for consumer privacy, increased transparency and reducing complexity, the era of “cookies” is ending, but not just yet.