Word-of-Mouth Marketing: How to Radically Boost Success

My recent article Are Referrals Worth Your Time? highlighted the importance of referrals in driving growth. Homeowners trust referrals and 85% indicated that the one thing that will get them to use a new company is a friend or family member telling them about a great experience. An article from Knowledge@Wharton, Word-of-Mouth Marketing: How to Radically Boost Success, advocates that “pro-social and altruistic calls-to-action in referral marketing” substantially increases conversions. If you are not already doing this, it’s something you should consider testing in your referral program. Click here to read the article.