Word-of-Mouth Marketing: How to Radically Boost Success

My recent article Are Referrals Worth Your Time? highlighted the importance of referrals in driving growth. Homeowners trust referrals and 85% indicated that the one thing that will get them to use a new company is a friend or family member telling them about a great experience. An article from Knowledge@Wharton, Word-of-Mouth Marketing: How to Radically Boost Success, advocates that “pro-social and altruistic calls-to-action in referral marketing” substantially increases conversions. If you are not already doing this, it’s something you should consider testing in your referral program. Click here to read the article.

Chuck Fischer

SVP, Account Director

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