What Defines Millennials – and How Marketers Can Reach Them

It is critical for consumers services companies to truly understand and get to know millennials. An article and podcast by Wharton’s Keith Niedermeier, What Defines Millennials – and How Marketers Can Reach Them, provides an interesting perspective on this group. He shares the unique characteristics of millennials and the profound changes taking place in mass marketing, advertising and messaging.

Click here to read the article and view the podcast.