client

CareFirst BlueCross BlueShield

MAPD: Created integrated, multi-channel campaigns for Medigap product line.

Health Plans: Provided full-service branding and advertising. Conducted multi-channel campaigns for FEP and individual consumers for the Affordable Care Act.

CareFirst BlueCross BlueShield: CHPMD (Medicaid)

Targeted, data-driven messages deliver impressive growth despite a shrinking market.

CareFirst BlueCross BlueShield

We help people choosing health insurance overcome the fear and confusion of choosing a plan by building on the legacy of a trusted brand.

CareFirst BlueCross BlueShield: Open Enrollment

We reach out during the health plan open enrollment period with humor, irony, and slightly subversive messaging.

Garry Raim

Partner, Executive Vice President

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