Brand Development

BGE Home: Numbers Campaign

To assert BGE Home’s leadership position we started crunching numbers…literally.

The Four Most Important Ways to Build Brand Relevancy

Older brands face challenges trying to remain relevant in a rapidly changing world. Here are four ways iconic brands can evolve, adapt and stay top of mind.

GKVoice

Reaching moms through social during COVID-19

It’s a challenging time for all of us, but especially for moms. Here are some hints on how to maximize social media content to provide moms with information they can really use.

Case Study

For generations, McCormick has relied on recipes to create demand for their flavor products. Millennials and millennial-minded consumers don’t want rigid recipes, they want to be inspired to experiment with flavor. This is our non-recipe recipe for success.

Work Sample

Old Bay: I’d Old Bay That!

OLD BAY has been the go-to seafood seasoning for people up and down the Chesapeake Bay for over 75 years. So how do you bring new users into the fold?

Work Sample

Cape Cod Potato Chips: Ridiculously Good Chip

Every town has something they are famous for. Hyannis, MA, happens to be the home of ridiculously good potato chips.

The recipe for developing a successful brand is one part strategy and one part creative.

Becoming a brand is how your product or service becomes more memorable, engaging, and how you can achieve higher margins and greater customer loyalty. With the advent of social media and the growth of direct to consumer brands, brand development continues to change and evolve.

At its core, a brand is still a promise to its customers about what the brand will deliver and how they can expect it to behave. But, consumer expectations have changed more than ever. It goes far beyond simply the product or service they provide. It now includes the causes a brand will champion as well as how the brand treats its employees, communities, suppliers and the rest of the world around them. It has never been more important to have a strong and consistent brand than it is now. With the introduction of social media consumers now too have a platform that makes it easier to call a brand out when it fails and doesn’t live up to its promises.