Work Sample Grassroots Marketing

Premier Health Plan

The campaign succeeded in increasing awareness and generated substantial enrollment in year one, nearly doubling the initial enrollment goals.

GKVoice Escaping the CPG Squeeze

Escaping CPG’s Store-Brand / Start-Up Squeeze

Over the next few weeks, many CPG brands will look back at last year’s performance.

GKVoice

6 Digital Secrets Challenger Brands Use To Drive Growth

Challenger brands don’t have the budgets to live a big-brand life of luxury. Here are some of their secrets.

Work Sample

CareFirst BlueCross BlueShield

We help people choosing health insurance overcome the fear and confusion of choosing a plan by building on the legacy of a trusted brand.

Work Sample

Blue Shield of California: We Are California

GKV developed an integrated campaign for Blue Shield of California during the 2017 Open Enrollment and Annual Enrollment Periods.

Work Sample MJHS Pediatric Hospice

MJHS: Pediatric Hospice

Communicating the emotional subject of pediatric home hospice care in a tender, dignified and compelling manner for MJHS.

Garry Raim

Partner, Executive Vice President

Start the conversation today and find out what GKV can do for your brand.

    Baltimore Branding Agencies

    Discipline

    Direct Marketing

    The GKV team has a highly experienced direct marketing team.

    Our experience in this measurable sector of the business stems from the creation of a full service marketing affiliate in 2000, GKV Direct. GKV Direct was merged into Gray Kirk/VanSant Advertising, Inc., in 2003.

    Direct mail production management is detail oriented, and effective use of the technique requires strong relationships with list brokers, a reliable set of production suppliers and constant analysis to produce the best results. Our art designers and copywriters are skilled professionals with a rich history of developing direct mail and DRTV campaigns that translate into relevant, motivating communications.

    We employ full-time production managers with years of experience managing large-scale, cost-effective direct mail campaigns. We also employ experienced broadcast producers who are adept at producing award-winning brand response television that delivers leads while supporting integrated, multi-channel campaigns.

    Today’s digital advertising mediums are in essence direct response vehicles as well. Virtually all of our clients use digital media in one form or another. We believe in evaluating the messaging, the media and the placement (or lists) and in optimizing variables to lower costs while increasing response. Our deep experience provides a solid foundation and base of knowledge that we bring to each of our clients.