GKVoice

GKVoice is a collection of insights, thoughts and inspiration covering topics shaping today’s marketing landscape. This is just a sampling of the curiosity we bring to work every day and the thought leadership we bring to every assignment. Curious yourself? Scroll down or explore.

Featured

GKVoice

Is It Time to Switch Ad Agencies?

Wondering if your agency is really delivering the service, results, and ROI you deserve? Here’s how to know when it’s time to make a change.

GKVoice

Discover ROEverything

Introducing Return On Everything (ROE). See how GKV can help you find success by every measure. Be it Return on Investment, Return on Time, or Return on Opportunity.

Financial Services

GKV Challenger Brand Minute: Face of Wealth

The next decades will see a greater number of women inheriting wealth — and a shift in wealth means a shift in messaging.

Marketing to Boomers

The Digital Baby Boomer: How to Drive Online Sales

Baby boomers are not digital natives, but they’re huge digital shoppers. Discover the ways to win their trust and gain their business online.

Recent

GKV Recognized as a 2024 Clutch Leader in Advertising Excellence

GKV was recognized as one of the top firms on Clutch for 2024 in the categories of TV, Print, Radio and Out of Home Advertising.

Agency News

GKV Challenger Brand Minute: Regaining Trust in Public Health

Trust in messaging from public health institutions has eroded due to misinformation, politicization and contradictory advice. GKV’s Ellen Delaplane talks about strategies for regaining the public’s trust.

Challenger Brand Minute

UNDERSTANDING KPIs

In the latest GKV 101, GKV Digital Analyst Sahiba Babra breaks down key performance indicators: what they are, how they can help your business, and the best ways to make them work for you.

GKVoice