GKVoice
GKVoice is a collection of insights, thoughts and inspiration covering topics shaping today’s marketing landscape. This is just a sampling of the curiosity we bring to work every day and the thought leadership we bring to every assignment. Curious yourself? Scroll down or explore.
Featured
Is It Time to Switch Ad Agencies?
Wondering if your agency is really delivering the service, results, and ROI you deserve? Here’s how to know when it’s time to make a change.
Discover ROEverything
Introducing Return On Everything (ROE). See how GKV can help you find success by every measure. Be it Return on Investment, Return on Time, or Return on Opportunity.
GKV Challenger Brand Minute: Face of Wealth
The next decades will see a greater number of women inheriting wealth — and a shift in wealth means a shift in messaging.
The Digital Baby Boomer: How to Drive Online Sales
Baby boomers are not digital natives, but they’re huge digital shoppers. Discover the ways to win their trust and gain their business online.
Recent
UNDERSTANDING KPIs
In the latest GKV 101, GKV Digital Analyst Sahiba Babra breaks down key performance indicators: what they are, how they can help your business, and the best ways to make them work for you.
GKV finalist in Ragan PR Daily Awards
Soli Organic social media work submitted for Content Marketing award.
GKV Challenger Brand Minute: Branding in an Omnichannel World
Every day consumers interact with hundreds of media channels. So how is your brand supposed to break through? Watch 5 tips to help even the odds.
Daily Record Announces 2024 Health Care Heroes
GKV recognized for public health education campaigns to increase COVID-19 vaccination rates and Medicaid renewals.
GKV Challenger Brand Minute: Is Your Bank Who It Says It Is?
Is your bank fulfilling its brand promise? GKV’s Chuck Fischer talks about how to deliver a superior customer experience inside and out.
GKV Health at the Aster Awards and Healthcare Ad Awards
Over 15 awards received for GKV Health’s work with the Maryland Managed Care Organization Association and Clover Health.
