Bob Bell:
Testimonial Campaign

Bob Bell Automotive: Authenticity you can’t script.

Buying a car is often seen as stressful, intimidating and exhausting. So when Bob Bell Automotive requested a testimonial TV campaign, we weren’t sure what we’d find.

But after talking with Bob Bell customers, the reason for their loyalty and trust became crystal clear: Bob Bell treats people like family.

This warm, heartfelt campaign features real Bob Bell customers candidly sharing their feelings about their favorite car dealership. Each spot closes with a few pertinent words from the owner, Bird Bell. The result? Ads that don’t feel like typical car ads—because they’re not.