DSM:
Babypalooza

Babypalooza

Situation / Objective

Babypalooza NYC is an annual, one-day marketing event that brings together leaders in the parenting industry with bloggers, journalists and digital influencers to discuss key initiatives and brands. DSM engaged GKV to raise awareness of its website Brightest.com, a trusted industry expert and resource for early-life nutrition information. For Babypalooza 2018, DSM asked GKV to create brand messaging and a high-impact booth design.

Strategy / Approach

Babypalooza drives millions of impressions on social media, so GKV created a theme that spoke both to Brightest’s nutrition authority and the needs of bloggers: “It’s all about the feed.” A sleek, brightly colored booth design proclaimed this theme boldly, and was home to engaging collateral, hands-on activation events and enticing giveaways.

Results

GKV’s distinctive messaging and booth design gave Brightest the most dominant presence at the event. As a direct result of Babypalooza, Brightest social channels achieved 7,469 impressions and reached 5,573 individuals.

Trade Booth

Trade Booth

Branded Leave Behinds

Mock Cards
turvis

COVID-19 MESSAGE

Out of an abundance of caution and care for the health and wellbeing of our employees and their families, GKV has transitioned to a Work From Home (WFH) scenario for the foreseeable future.

A great deal of planning and preparation went into this effort to ensure that, while our office is physically closed, we can continue to provide our clients with the excellent service and work products they rely on.

Should you need to reach someone at GKV, please call 410.539.5400 and use the employee directory to reach your party.

Stay Healthy!