Situation / Objective
Babypalooza NYC is an annual, one-day marketing event that brings together leaders in the parenting industry with bloggers, journalists and digital influencers to discuss key initiatives and brands. DSM engaged GKV to raise awareness of its website Brightest.com, a trusted industry expert and resource for early-life nutrition information. For Babypalooza 2018, DSM asked GKV to create brand messaging and a high-impact booth design.
Strategy / Approach
Babypalooza drives millions of impressions on social media, so GKV created a theme that spoke both to Brightest’s nutrition authority and the needs of bloggers: “It’s all about the feed.” A sleek, brightly colored booth design proclaimed this theme boldly, and was home to engaging collateral, hands-on activation events and enticing giveaways.
GKV’s distinctive messaging and booth design gave Brightest the most dominant presence at the event. As a direct result of Babypalooza, Brightest social channels achieved 7,469 impressions and reached 5,573 individuals.