Hills Bros.^®+ Mrs. Smith’s:
One Delicious Duo

To break through the holiday clutter, we enlisted the help of a partner. And the results were quite delicious.

The holidays are one of the most competitive times of the year on social media. So, to help our client Hills Bros.® Coffee break through all the ribbon and reindeer, we determined that we should enlist the help of a partner. But who?

Does anything in this world go better together than a steaming cup of coffee and a tasty slice of pie? Yeah, we didn’t think so either. That’s why we figured Mrs. Smith’s pies would be a delicious choice.

With the goal of reaching new Facebook consumers, we shot content and created a holiday promotion offering fans the opportunity to win products from both brands.

Behind the strength of these two iconic brands, our posts cleared the holiday hurdle and reached over 327,000 potential fans.