Back to School is a pretty important, albeit stressful, time for both marketers and moms. So Lance’s “help” to moms didn’t begin and end with an easy, protein-packed snack. Lance truly came to mom’s aid with advice from professional educators to make the return to school easier. All delivered by our “Mom on the Run” blogger, Collen Burns. The overarching campaign for Lance was “Love the Little Things”. But this was a pretty big thing to moms.