Mrs Wages:
Make It Last

So many flavors … so little time.

As a canning and pickling brand since 1950, Mrs. Wages® has allowed consumers to preserve and discover countless flavors for decades. Now they wanted to refresh their messaging to convey the joy of the act of preservation — as well as the experiences it creates.

That’s why we centered our work on “Make It Last,” an idea that expressed the value of preserving both food and memories.

Seal in something special.

Our work went from nature’s kitchen to flavorful recipes; gentle, emotional messaging paired with vivid imagery of the canning and pickling process for both education and consideration. The work continued in the digital space through social posts, Pinterest assets, as well as shopper displays, all of which expressed flavor appeal and the enjoyment of exploration in the kitchen.

With “Make It Last,” we were able to put a twist on an old favorite and find an all-new flavor for a classic brand.