Old Bay:
Social Crab


In 2018, OLD BAY and GKV tapped into the minds and habits of their followers and recognized their never-ending love of crabs, and OLD BAY. What followed was a series of seasonally trendy, lovable crab animations aimed at increasing engagements and disrupting followers’ usual feed content.

Strategy / Approach

GKV invented the animated crab as a way to connect with followers on a new level. Using a combination of photography, live action footage and illustrations, GKV was able to bring the crab to life. The crab was created to be readily available in the event of cultural, timely and seasonal situations.


  • Over 1.3 million combined views
  • 84,500 combined engagements

Old Bay - Social Crab 1

Old Bay - Social Crab 2

Old Bay - Social Crab 3

Old Bay - Social Crab 4


Out of an abundance of caution and care for the health and wellbeing of our employees and their families, GKV has transitioned to a Work From Home (WFH) scenario for the foreseeable future.

A great deal of planning and preparation went into this effort to ensure that, while our office is physically closed, we can continue to provide our clients with the excellent service and work products they rely on.

Should you need to reach someone at GKV, please call 410.539.5400 and use the employee directory to reach your party.

Stay Healthy!