OPTAVIA™ is a new lifestyle brand that empowers individuals to not only lose weight, but to live healthier and happier. GKV’s packaging and launch materials tell the story of the brand and give visual expression and personality to its ideals. Color and appetite appeal of high-end ingredients figure prominently in the packaging, as well as the launch collateral and trade show presence. For the launch event in Austin, we created a totally amazing sight, sound and taste experience we called the Brand Immersion Room. You may have not left healthier, but you certainly left happier.