The Digital Baby Boomer: How to Drive Online Sales

Baby boomers are not digital natives, but they’re huge digital shoppers. Discover the ways to win their trust and gain their business online.

Not All Baby Boomers Are Created Equal

There are two subgroups of baby boomers. Learn how to tailor your marketing so it succeeds with each.

GKV Challenger Brand Minute: How to Capture Age-In Medicare Audience

In this episode of Challenger Brand Minute, Andrew Robinson reveals three effective ways plans can drive new membership by capturing the Age-In audience.

GKV Challenger Brand Minute: Time To Zag

In this episode of Challenger Brand Minute, health care marketing expert Andrew Robinson reveals how local and regional health plans can take on the huge national organizations and win.

Medicaid Plans: 3 Tips for Onboarding New Members During COVID-19

One of the most effective strategies for improving member retention is to improve member onboarding. Discover 3 easy tips for reducing new member churn in your Medicaid plan.

Medicare plans? Pivot to online seminars this AEP.

Even during COVID-19, Medicare seminars can still drive AEP leads. Here are 5 tips for how to host seminars online so you can keep reaching prospects.

Start the conversation today and find out what GKV can do for your brand.

    Author

    Andrew Robinson

    SVP, Account Director

    Andrew brings 20+ years of strategic marketing experience, leading high-impact branding, acquisition, and retention campaigns across healthcare, insurance, retail, and CPG industries. His work has helped national and regional brands strengthen their market presence, drive growth, and build lasting customer relationships.

    Before joining GKV, Andrew served as an Account Executive at RTC Relationship Marketing in Washington, D.C., where he managed integrated marketing initiatives for major consumer and healthcare clients.

    Andrew graduated from the University of Maryland with a bachelor’s degree in marketing.