Medicare plans? Pivot to online seminars this AEP.

Even during COVID-19, Medicare seminars can still drive AEP leads. Here are 5 tips for how to host seminars online so you can keep reaching prospects.

Tips for growing Dual Eligible Special Needs Plans (DSNP) membership

The largest growing Medicare Advantage plan segment is the Dual Eligible Special Needs Plans (DSNPs). Try these 5 tips to make sure your brand is front and center when people are ready to enroll.

8 Steps to a Successful AEP 2021

Hitting your AEP enrollment targets is never easy. If your AEP 2020 marketing just underperformed, the first thing you should do is read this article.

Medicare Plans: Moving advertising in-house?

The rationale for bringing some services in-house is strong, but moving work from an external agency creates pitfalls you need to strongly consider.

Driving Medicare Plan Growth With Age-In Marketing

To capture the Age-In audience, plans must capitalize on evolving lifestyle trends and behave in a more strategic manner when competing with other plans.

Make the Most of This Medicare OEP

Grow your market share this OEP.

Start the conversation today and find out what GKV can do for your brand.

Author

Andrew Robinson

VP, Account Supervisor

Andrew has over 20 years of marketing and direct response experience. He had led successful acquisition and retention campaigns for a number of health plans throughout the country including: Blue Shield of California, CDPHP, Coventry Health Care, Elderplan, Health Alliance, Molina Healthcare and PacifiCare Secure Horizons. As a seasoned direct response professional, he embraces data, response channels, testing, measuring results and campaign optimization. He lives these responsibilities on a daily basis and takes pride in executing campaigns while ensuring seamless multi-channel integration.

Andrew joined GKV in 2002 after spending a few years at RTC (Wunderman) and brought with him a wealth of knowledge and execution experience on a variety of mediums, including direct mail, direct response TV (DRTV), and digital advertising.

Andrew graduated from the University of Maryland with a bachelor’s degree in Marketing.

COVID-19 MESSAGE

Out of an abundance of caution and care for the health and wellbeing of our employees and their families, GKV has transitioned to a Work From Home (WFH) scenario for the foreseeable future.

A great deal of planning and preparation went into this effort to ensure that, while our office is physically closed, we can continue to provide our clients with the excellent service and work products they rely on.

Should you need to reach someone at GKV, please call 410.539.5400 and use the employee directory to reach your party.

Stay Healthy!