Caraline works closely with the PR & Social Media team to plan and execute social media programs and PR plans. Some of Caraline’s tasks include developing brands’ overall social strategy and executing social media programs; creating and managing influencer campaigns, brand collaborations and reporting on performance and trends; developing quarterly PR plans; crafting media materials; and leading ongoing media relations efforts. She works with all GKV departments to ensure messages and graphics are on-brand and communications are integrated and in line with all advertising efforts.
Over the past seven years at GKV, Caraline has led social media programs for clients such as McCormick & Company, Inc., French’s, Segafredo Zanetti®, Back to Nature Foods and Soli Organic. On the PR side, she’s led efforts for Sprint, various Allegis Group companies, the Maryland Department of Health, Maryland Medicaid Managed Care Organization (MMCOA) and Shenandoah Telecommunications Company.
Previously, Caraline worked in NYC at MSL Group on the Procter & Gamble Baby Care account. She helped build and execute strategic and award-winning brand campaigns for Pampers, leading day-to-day PR account activities. Tasks included development of PR strategies, ongoing media relations and influencer management.
Caraline received her bachelor’s degree in business administration with a concentration in marketing from Johnson and Wales University. In her free time, she enjoys spending time with family and friends, traveling, hiking and trying out new restaurants around Baltimore.