Work Sample

Winland Foods: This is How We Pasta

Growing 10 regional pasta brands with one customizable campaign.

Work Sample

Mrs. Wages: Spice Sauce

How did we introduce a new Spice Sauce to the market with a distinct voice from a classic brand? Simple: We let the flavor out.

Work Sample

Chilly Churn™
Ice Cream Mix

Meet Chilly Churn™ — an entirely new brand of homemade ice cream sure to churn up the fun and create sweet memories.

Case Study

San Giorgio

This fun and lighthearted campaign featured person-on-the-street interviews in which real people share, with great passion, their methods for cooking this mealtime staple.

Work Sample

Candy Shop™ Cocoa: Waking up a sleepy category

Candy Shop™ Cocoa is bringing a bold twist to the classic cocoa category. GKV created a fully integrated, omnichannel marketing campaign, Be Cocoa Happy. The campaign is aimed at enticing cocoa lovers across platforms, reaching consumers across different touchpoints as they go through their day.

Article

GKV Challenger Brand Minute: Branding in an Omnichannel World

Every day consumers interact with hundreds of media channels. So how is your brand supposed to break through? Watch 5 tips to help even the odds.

Dan Collins

SVP, Chief Strategy Officer

Start the conversation today and find out what GKV can do for your brand.

    Baltimore Branding Agencies

    Category

    Consumer Packaged Goods

    Creative and inspirational CPG marketing that gets results.

    Every category has challenger brands, but in Consumer Packaged Goods (CPG) the dominance of the category leaders is particularly stunning. In today’s consumer landscape with brand loyalty being a thing of the past, successful challenger brand’s advertising must be noticed, its social media must engage and its owned media must deliver real value.

    Understanding the Audience

    The first step in becoming a successful challenger brand is understanding your audience beyond demographics – their offline and online behaviors, interests and most importantly the journey they take to find and purchase your products.

    We have developed a four-step process that can help you understand and map your audience’s journey and then build a marketing strategy based on their needs, wants and interests to deliver the right messaging and content at the right time. It incorporates the insights and data you already have with third-party data to give a complete picture of who your audience is and how you can help guide them through their customer journey.

    It’s also built on evolution. The process of understanding your audience never stops as the needs of your audience are always changing and so will the touchpoint and messaging.

    As CPG advertising and shopper behavior continues to change, GKV will be there to help elevate and evolve your brand in today’s consumer landscape. Check out some of our CPG case studies and articles. Then, contact us to discuss your CPG marketing challenges.