Chilly Churn™
Ice Cream Mix

Churning up the fun to introduce Chilly Churn™ Ice Cream Mix.

For over 40 years, Frostline has helped America’s soft-serve stands craft delicious frozen treats. So, when the makers of Frostline introduced Chilly Churn™ — a richer, creamier ice cream mix, perfectly portioned for home use, we started working on a sweet new campaign.

It’s all about the experience.

Sure, eating ice cream is fun, but making it? That’s where the real magic happens. Every swirl of Chilly Churn™ is a recipe for laughter, smiles, and sweet connections. Our new campaign, “Churn Up the Fun,” promotes the joy of bringing family and friends together to make delicious homemade ice cream. We’re turning everyday moments into unforgettable memories.

A fully integrated campaign.

We started by creating the Chilly Churn name, the brand and even the packaging. Now, using digital video and banners along with paid social and search, we’re mixing it up across multiple platforms. Plus, we’re using social media influencers to help build buzz and drive traffic to the new Chilly Churn website, where ice cream lovers can explore imaginative recipes.

Now, using digital banners along with paid and organic social on Facebook, Instagram, and TikTok, we’re mixing it up across multiple platforms. To stimulate ecommerce, we built an Amazon Brand Page, A+ Page, and PDP infographics. Plus, we’re using social media giveaways to help build buzz and drive traffic to the new Chilly Churn™ website where ice cream lovers can explore imaginative recipes.