Chilly Churn™
Ice Cream Mix

Churning Up the Fun: Introducing Chilly Churn™ Ice Cream Mix

After working with Kent Consumer Foods for several years, they came to us with a new idea: a shelf-stable powdered mix that could be made into ice cream, shakes, or smoothies—with or without an ice cream maker. We were intrigued, but it was food. The proof would be in how easy and delicious it was to make. It was both.

The product needed everything: a name, packaging, a campaign, and a media plan that would drive purchases on Amazon.

We started at square one. Our discovery process involved exploring everything from the ground up. We dug into where this product would fit into consumers’ lives and tested multiple rounds of product names before landing on the perfect fit: Chilly Churn. From there, we developed the brand identity, refined logo concepts through several rounds of finalists, and designed packaging that brought the product to life.

Once the product was ready to launch, the next challenge was introducing it to consumers. A dry mix for homemade ice cream isn’t exactly a familiar category, so it would take more than appetizing food shots and smiling faces to drive adoption. Educating consumers on how quick and fun it is to make would be a key part of the strategy. That insight inspired “Churn Up the Fun!”—a campaign built around the idea that Chilly Churn makes it easy to create inventive ice cream flavors and memorable experiences at home.

A Fully Integrated Campaign

We developed a complete Amazon presence, including a Brand Store, A+ Content, and PDP infographics designed to educate shoppers and drive conversion. The campaign came to life through a fully integrated approach. Across digital video, display banners, paid social, and search, we spread the word while building excitement around the new brand. Influencer partnerships and giveaways helped generate buzz and drive traffic to the Chilly Churn website, where ice cream lovers could discover imaginative recipes and inspiration.

Success came not only from a strong insight, a great product, and an engaging campaign—it also came from the data. Through testing and learning, we found just the right combination of appetite appeal, how-to content, and inspiration to cost-effectively drive consumers to Amazon.