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Frank’s RedHot: Easy AF

Frank’s has a great brand personality, but is predominantly used for Buffalo wings. How do we get people to use it more often?

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SEM: THE SWISS ARMY KNIFE OF CPG MARKETING

Must-know CPG search tips.

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The keys to BIG results on a small budget

Here’s how to put your limited dollars to their greatest use.

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Sacrifice is the most important skill for CPG marketing now

The beauty of digital and social media is that your ability to precisely target your audience is much better.

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It’s Still About Big Ideas

If it’s a Big Idea, it will grow the more you feed it.

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Back to Nature: Simply Delicious. Simply Good.

Eating simply and naturally doesn’t mean sacrificing deliciousness.

Dan Collins

SVP, Chief Strategy Officer

Start the conversation today and find out what GKV can do for your brand.

    Category

    Consumer Packaged Goods

    Creative and inspirational CPG marketing that gets results.

    Every category has challenger brands, but in Consumer Packaged Goods (CPG) the dominance of the category leaders is particularly stunning. In today’s consumer landscape with brand loyalty being a thing of the past, successful challenger brand’s advertising must be noticed, its social media must engage and its owned media must deliver real value.

    Understanding the Audience

    The first step in becoming a successful challenger brand is understanding your audience beyond demographics – their offline and online behaviors, interests and most importantly the journey they take to find and purchase your products.

    We have developed a four-step process that can help you understand and map your audience’s journey and then build a marketing strategy based on their needs, wants and interests to deliver the right messaging and content at the right time. It incorporates the insights and data you already have with third-party data to give a complete picture of who your audience is and how you can help guide them through their customer journey.

    It’s also built on evolution. The process of understanding your audience never stops as the needs of your audience are always changing and so will the touchpoint and messaging.

    As CPG advertising and shopper behavior continues to change, GKV will be there to help elevate and evolve your brand in today’s consumer landscape. Check out some of our CPG case studies and articles. Then, contact us to discuss your CPG marketing challenges.