Covenant Advantage: Medicare Advantage
Most seniors now have access to 43 Medicare Advantage plans! So cutting through the clutter is mandatory. GKV does it by giving a plan a bold, fun, differentiating personality. See how it worked like a charm in Michigan.
University of Michigan Health Plan: Breaking Through the ‘New to Medicare’ Clutter
In a marketplace crowded with lookalike Medicare messages, we leaned into humor and humanity for a vibrant campaign that made Medicare feel less confusing.
CareFirst BlueCross BlueShield: CHPMD (Medicaid)
Targeted, data-driven messages deliver impressive growth despite a shrinking market.
Calvary
Nothing feels as overwhelming as caring for a loved one nearing the end of his or her life. We helped Calvary In-Home Hospice change a delicate message into one of empowerment.
GKV Challenger Brand Minute: Regaining Trust in Public Health
Trust in messaging from public health institutions has eroded due to misinformation, politicization and contradictory advice. GKV’s Ellen Delaplane talks about strategies for regaining the public’s trust.
Maryland Cannabis Administration: Impaired Driving
We helped the Maryland Cannabis Administration get a crucial message to Marylanders: Yes, adult-use cannabis is legal in Maryland—but it’s illegal to use before or while you drive.
