Case Study

GoVax

How do you help the Maryland Department of Health fight COVID-19 when the vaccine and trust are in short supply?

Case Study

Omega-3

GKV harnessed the power of trigger moments to remind consumers that omega-3s are always a good idea for your heart.

Work Sample

Maryland Cannabis Administration: Smoke Free Spaces

MCA wanted to address cannabis use in public areas with their Smoke-Free Spaces campaign. We helped clear the air with strong, strategic executions.

Work Sample

Maryland Cannabis Administration: Impaired Driving

We helped the Maryland Cannabis Administration get a crucial message to Marylanders: Yes, adult-use cannabis is legal in Maryland—but it’s illegal to use before or while you drive.

Work Sample

GoVAX Real Kids Campaign

When it came to kids and the COVID-19 vaccine, we didn’t get cute. Actually, we did.

Work Sample

St. Joseph Products: Aspirin

GKV’s campaign proves that emotion can offset dollars to help a vastly outspent brand punch above its weight.

Garry Raim

Partner, Executive Vice President

Start the conversation today and find out what GKV can do for your brand.

    Category

    Over-the-Counter Medicines & Personal Health

    The consumer focus on do-it-yourself healthy lifestyles continues to grow.

    With it, there has been an exponential increase in the supplement business, whether it be vitamins, powders, or foods and beverages fortified with beneficial nutrients. Few agencies have the depth of experience in marketing nutrients, supplements and weight-loss products as GKV.

    Visit GKVHealth.com to learn more about how we move product for health and OTC brands as well as our deep experience and decades of success in every segment of the healthcare industry.

    Keep It Simple
    Your product may offer many benefits. But if you try to state too much, consumers won’t hear any of them. Pick the single most important benefit and say it clearly. As an old professor used to tell me, “if you chase two rabbits, you won’t catch either one.”

    Increase Your Online Presence
    Gone are the days when primary care doctors gave patients all the answers. Consumers are increasingly relying on online channels to self-diagnose. Today, 96% of internet-using adults have used online health information to help them make decisions.

    Packaging, The First Impression
    Packaging for OTC medications is no longer just a carrier of the product. It is an integral part of connecting with the consumer. Keep it simple and targeted. For example, packaging for an all-natural dietary supplement should probably have a much more nurturing look than that of a bold, performance-enhancing sports supplement.

    Keep Em' Coming Back
    Many OTC medications are taken on an as-needed basis. However, vitamins and supplements are generally consumed daily. This frequent use makes the OTC industry ideal for customer loyalty programs, which can increase repeat purchases and provide a precious source of data.

    No Guts, No Glory
    The safe route is for the old guys who have been running the show for a long time. But their grip is loosening, and always will for the new guy who goes to where the ball will be, not where it’s been. But taking chances doesn’t mean risking it all.

    KPIs... Fun? No. Critical? Yes
    What makes advertising and marketing effective isn’t the numbers. It’s the insights, the creativity and sweating the details. But those skills need to be pointed in the right places. Start with the numbers, know what you are trying to accomplish, stay aware and stay nimble, so you can make your risks less risky.