Article

GKV Challenger Brand Minute: Breaking Inertia

Welcome to GKV’s Challenger Brand Minute: your source for bite-sized marketing smarts.

Case Study

Sprint: Big Presence

Most people love their mobile phones, but not their carrier… so, why don’t they switch?

Article

Wireless advertising to get people to switch carriers is missing the mark.

Most people love their mobile phones, but not their carrier… so, why don’t they switch?

Case Study

Sprint: Inertia

Most people love their mobile phones, but not their carrier… so, why don’t they switch?

Work Sample

Sprint: Animal Kingdom Campaign

How do you illustrate the benefits of Sprint’s upgraded towers and wireless network in ways any human can understand? Use animals, of course.

Work Sample

Sprint: At The York Fair

GKV worked with Sprint to create an eye-catching and interactive activation space for the 2014 fair sponsorship.

Garry Raim

Partner, Executive Vice President

Start the conversation today and find out what GKV can do for your brand.

    Baltimore Branding Agencies

    Category

    Wireless Services

    Wireless services power our daily lives.

    Mobile devices are lifelines, and reliable network connectivity keeps everything moving. Yet many consumers tolerate higher prices, dropped calls, and unreliable service, especially in rural areas, because they perceive switching carriers as a hassle.

    To win in this competitive category, wireless carriers must break consumer inertia through brand trust, clear value messaging, and nimble retail offers. Success depends on communicating affordable plans, reliable coverage, and delivering promotions that adapt to evolving customer needs.