Brand Inside

GKV Challenger Brand Minute: 5 Tangible Ways to Drive Growth

Home services expert Chuck Fischer reveals five tangible ways to stand out from the competition and drive revenue.

Shentel

Shentel had to create a deeper connection with the customer. So, we started with a new Brand Promise to be used in all of Shentel’s communications: “Always Connected to You.”

Case Study

Independence Air

Independence Air Launching a new brand in the world's toughest category when people had no reason to believe in a new airline. DISCIPLINES Brand Development,...

Case Study

National Penn

We showed a mid-sized bank how to go beyond the expected.

GKVoice

GKV Challenger Brand Minute: Building Brand Relevancy

Welcome to GKV’s Challenger Brand Minute: your source for bite-sized marketing smarts.

GKVoice

Align your brand and culture to make your most powerful business driver

Want happier customers and happier employees? Want to be faster, more innovative, collaborative? It’s easier than you think. Create an on-brand culture where everyone acts in unison to deliver a great customer experience.

Our expression for “company or brand culture” and the experiences you as a company deliver to your customers, employees, communities, and suppliers.

Many brands create great ads and have memorable taglines or brand lines, but they don’t follow it up with great customer experiences–leading to bad reviews and negative perceptions about the company by consumers. Your brand’s promise, position, personality all starts internally–it’s a brand philosophy (mission, vision, and values). If your employees believe in your philosophy and stay true to its standards, it will trickle down to the consumer creating a customer experience you can be proud of.

Building a brand inside is not just a marketing function. Your brand inside, starts with buy-in at the top, in human resources, in the front office, the back office… from everyone. It is all about integrating your brand behavioral expectations into training, performance evaluation, and communications.

We know it seems overwhelming, but it’s not and we can help. GKV has developed a proprietary process to help you build your brand inside.