Welcome to GKV’s Challenger Brand Minute: your source for bite-sized marketing smarts.
Want happier customers and happier employees? Want to be faster, more innovative, collaborative? It’s easier than you think. Create an on-brand culture where everyone acts in unison to deliver a great customer experience.
If you do not currently have a Crisis Management Plan in place, there are several steps to take immediately to set yourself up for success both short- and long-term. Proper crisis management will demonstrate to your key audiences that you are prepared and handling the situation effectively and efficiently.
Aligning an organization’s policies, procedures and culture to its brand promise is paramount to creating customer loyalty and future financial success.