GKV Challenger Brand Minute: 5 Tangible Ways to Drive Growth
Home services expert Chuck Fischer reveals five tangible ways to stand out from the competition and drive revenue.
Shentel
Shentel had to create a deeper connection with the customer. So, we started with a new Brand Promise to be used in all of Shentel’s communications: “Always Connected to You.”
Independence Air
Independence Air Launching a new brand in the world's toughest category when people had no reason to believe in a new airline. DISCIPLINES Brand Development,...GKV Challenger Brand Minute: Building Brand Relevancy
Welcome to GKV’s Challenger Brand Minute: your source for bite-sized marketing smarts.
Align your brand and culture to make your most powerful business driver
Want happier customers and happier employees? Want to be faster, more innovative, collaborative? It’s easier than you think. Create an on-brand culture where everyone acts in unison to deliver a great customer experience.