GKV Challenger Brand Minute: Building Brand Relevancy

Welcome to GKV’s Challenger Brand Minute: your source for bite-sized marketing smarts.

Align your brand and culture to make your most powerful business driver

Want happier customers and happier employees? Want to be faster, more innovative, collaborative? It’s easier than you think. Create an on-brand culture where everyone acts in unison to deliver a great customer experience.

Six Steps to Crisis Management

If you do not currently have a Crisis Management Plan in place, there are several steps to take immediately to set yourself up for success both short- and long-term. Proper crisis management will demonstrate to your key audiences that you are prepared and handling the situation effectively and efficiently.

Improving Net Promoter Scores

Aligning an organization’s policies, procedures and culture to its brand promise is paramount to creating customer loyalty and future financial success.

Be A Part of the Conversation, Or Be Dead

Priority #1 is to be part of the conversation.

Make the Most of This Medicare OEP

Grow your market share this OEP.

Garry Raim

Partner, Executive Vice President

Start the conversation today and find out what GKV can do for your brand.


    Brand Inside

    Our expression for “company or brand culture” and the experiences you as a company deliver to your customers, employees, communities, and suppliers.

    Many brands create great ads and have memorable taglines or brand lines, but they don’t follow it up with great customer experiences–leading to bad reviews and negative perceptions about the company by consumers. Your brand’s promise, position, personality all starts internally–it’s a brand philosophy (mission, vision, and values). If your employees believe in your philosophy and stay true to its standards, it will trickle down to the consumer creating a customer experience you can be proud of.

    Building a brand inside is not just a marketing function. Your brand inside, starts with buy-in at the top, in human resources, in the front office, the back office… from everyone. It is all about integrating your brand behavioral expectations into training, performance evaluation, and communications.

    We know it seems overwhelming, but it’s not and we can help. GKV has developed a proprietary process to help you build your brand inside.