Winland Foods: This is How We Pasta

Growing 10 regional pasta brands with one customizable campaign.

Covenant Advantage: Medicare Advantage

Most seniors now have access to 43 Medicare Advantage plans! So cutting through the clutter is mandatory. GKV does it by giving a plan a bold, fun, differentiating personality. See how it worked like a charm in Michigan.

University of Michigan Health Plan: Breaking Through the ‘New to Medicare’ Clutter

In a marketplace crowded with lookalike Medicare messages, we leaned into humor and humanity for a vibrant campaign that made Medicare feel less confusing.

Maryland Cannabis Administration: Smoke Free Spaces

MCA wanted to address cannabis use in public areas with their Smoke-Free Spaces campaign. We helped clear the air with strong, strategic executions.

Candy Shop™ Cocoa: Waking up a sleepy category

Candy Shop™ Cocoa is bringing a bold twist to the classic cocoa category. GKV created a fully integrated, omnichannel marketing campaign, Be Cocoa Happy. The campaign is aimed at enticing cocoa lovers across platforms, reaching consumers across different touchpoints as they go through their day.

Maryland Cannabis Administration: Impaired Driving

We helped the Maryland Cannabis Administration get a crucial message to Marylanders: Yes, adult-use cannabis is legal in Maryland—but it’s illegal to use before or while you drive.

Garry Raim

Partner, Executive Vice President

Start the conversation today and find out what GKV can do for your brand.

    Discipline

    Strategic Planning

    A word that you will hear very often at GKV is sacrifice.

    It is our way of talking about strategy, because at its essence, a strategy is about sacrifice. Trying to do everything never makes sense for a person or a brand. We help you take a step back and understand what messages and touchpoints will be the most effective for your goals.

    As much as we like to create great advertising, content, events, media plan, we resist the temptation to just start creating. We take the time to gather the information to understand your customer’s journey and develop a strategy that will help you achieve your goals.

    This will then lead to the creation of one comprehensive, insightful and clear brief that outlines the strategic plan, gaining agreement to the sacrifices that will need to be made and providing all the elements the team needs to execute the strategy. A good strategic plan is like a good map, it helps you on your journey.