GKVoice
GKVoice is a collection of insights, thoughts and inspiration covering topics shaping today’s marketing landscape. This is just a sampling of the curiosity we bring to work every day and the thought leadership we bring to every assignment. Curious yourself? Scroll down or explore.
Featured
Is It Time to Switch Ad Agencies?
Wondering if your agency is really delivering the service, results, and ROI you deserve? Here’s how to know when it’s time to make a change.
Discover ROEverything
Introducing Return On Everything (ROE). See how GKV can help you find success by every measure. Be it Return on Investment, Return on Time, or Return on Opportunity.
GKV Challenger Brand Minute: Face of Wealth
The next decades will see a greater number of women inheriting wealth — and a shift in wealth means a shift in messaging.
The Digital Baby Boomer: How to Drive Online Sales
Baby boomers are not digital natives, but they’re huge digital shoppers. Discover the ways to win their trust and gain their business online.
Recent
Critical brand updates for the post-2020 world
A lot changed in 2020 that impacted how people perceive brands. Here are some tips to make sure your brand resonates.
GKV Challenger Brand Minute: Time To Zag
In this episode of Challenger Brand Minute, health care marketing expert Andrew Robinson reveals how local and regional health plans can take on the huge national organizations and win.
AAFB President Announcement
We’re proud to announce that Courtney Black, Sr. Account Executive at GKV, has been named President of the American Advertising Federation Baltimore (AAFB).
The Top Branding Agencies in December
GKV has been named as a Top Branding Agency in December by DesignRush, a B2B marketplace that connects brands with specialized agencies.
PMPs: Leveraging Second-Party Data for Digital Campaigns
The cookie trail is almost all gone. So, let’s get the second-party data started! Get our advice on how to utilize second-party data for digital campaigns.
GKV Holiday Zoom Backgrounds
Digitally decorate with your favorite GKV holiday Zoom background.
