GKVoice

GKVoice is a collection of insights, thoughts and inspiration covering topics shaping today’s marketing landscape. This is just a sampling of the curiosity we bring to work every day and the thought leadership we bring to every assignment. Curious yourself? Scroll down or explore.

Featured

Is It Time to Switch Ad Agencies?

Wondering if your agency is really delivering the service, results, and ROI you deserve? Here’s how to know when it’s time to make a change.

Discover ROEverything

Introducing Return On Everything (ROE). See how GKV can help you find success by every measure. Be it Return on Investment, Return on Time, or Return on Opportunity.

GKV Challenger Brand Minute: Face of Wealth

The next decades will see a greater number of women inheriting wealth — and a shift in wealth means a shift in messaging.

The Digital Baby Boomer: How to Drive Online Sales

Baby boomers are not digital natives, but they’re huge digital shoppers. Discover the ways to win their trust and gain their business online.

Recent

GKV named one of the top agencies in Maryland by Clutch

GKV was featured by Clutch, the leading B2B reviews and ratings company, for displaying excellence in the advertising field.

GKV Challenger Brand Minute: Branding for Broadband

GKV’s Challenger Brand Minute: your source for bite-sized marketing smarts.

GKV Promotes Ellen Delaplane to Vice President, Account Supervisor

Delaplane is responsible for developing strategic approaches and marketing plans for clients and ensuring that projects maintain schedule and budget.

GKV Challenger Brand Minute: How to Capture Age-In Medicare Audience

In this episode of Challenger Brand Minute, Andrew Robinson reveals three effective ways plans can drive new membership by capturing the Age-In audience.

Post-COVID Customer Journey Updates

COVID changed the way customers shop, eat and work. Now is the time to rethink your brand offerings and take advantage of this new customer journey.

GKV Challenger Brand Minute: Breaking Inertia

Welcome to GKV’s Challenger Brand Minute: your source for bite-sized marketing smarts.