GKVoice
GKVoice is a collection of insights, thoughts and inspiration covering topics shaping today’s marketing landscape. This is just a sampling of the curiosity we bring to work every day and the thought leadership we bring to every assignment. Curious yourself? Scroll down or explore.
Featured
Is It Time to Switch Ad Agencies?
Wondering if your agency is really delivering the service, results, and ROI you deserve? Here’s how to know when it’s time to make a change.
Discover ROEverything
Introducing Return On Everything (ROE). See how GKV can help you find success by every measure. Be it Return on Investment, Return on Time, or Return on Opportunity.
GKV Challenger Brand Minute: Face of Wealth
The next decades will see a greater number of women inheriting wealth — and a shift in wealth means a shift in messaging.
The Digital Baby Boomer: How to Drive Online Sales
Baby boomers are not digital natives, but they’re huge digital shoppers. Discover the ways to win their trust and gain their business online.
Recent
COVID-19: Six Ways Service Companies Can Respond
Dealing with COVID 19 has made 2020 quite the rollercoaster ride. What can service companies do to salvage the year? Here are 6 options.
100% Digital that’s not 100% invisible
It’s hard to stick out in a sea of banner ads and social posts. Get our 5 tips for creating digital content that gets noticed.
Reaching moms through social during COVID-19
It’s a challenging time for all of us, but especially for moms. Here are some hints on how to maximize social media content to provide moms with information they can really use.
Blame it on the Margaritas
Quarantining is better with margaritas and guacamole. Always. Get CEO Roger Gray and wife’s recipes.
Connect Emotionally with Digital Marketing
Let’s get emotional about digital. Optimize your message along with your media.
Tips for growing Dual Eligible Special Needs Plans (DSNP) membership
The largest growing Medicare Advantage plan segment is the Dual Eligible Special Needs Plans (DSNPs). Try these 5 tips to make sure your brand is front and center when people are ready to enroll.
