GKVoice
GKVoice is a collection of insights, thoughts and inspiration covering topics shaping today’s marketing landscape. This is just a sampling of the curiosity we bring to work every day and the thought leadership we bring to every assignment. Curious yourself? Scroll down or explore.
Featured
Is It Time to Switch Ad Agencies?
Wondering if your agency is really delivering the service, results, and ROI you deserve? Here’s how to know when it’s time to make a change.
Discover ROEverything
Introducing Return On Everything (ROE). See how GKV can help you find success by every measure. Be it Return on Investment, Return on Time, or Return on Opportunity.
GKV Challenger Brand Minute: Face of Wealth
The next decades will see a greater number of women inheriting wealth — and a shift in wealth means a shift in messaging.
The Digital Baby Boomer: How to Drive Online Sales
Baby boomers are not digital natives, but they’re huge digital shoppers. Discover the ways to win their trust and gain their business online.
Recent
Customer journey mapping makes marketing more effective
Referencing your customer journey map on a regular basis ensures the effectiveness of marketing efforts and informs ongoing optimization, increasing ROI.
Helping Home Service Companies Navigate COVID-19
GKV conducted a home pulse survey to see how homeowners are navigating the use of home service companies amidst the COVID-19 pandemic.
Align your brand and culture to make your most powerful business driver
Want happier customers and happier employees? Want to be faster, more innovative, collaborative? It’s easier than you think. Create an on-brand culture where everyone acts in unison to deliver a great customer experience.
Six Steps to Crisis Management
Set yourself up for short- and long-term success by demonstrating that you are prepared and handling the situation effectively and efficiently.
The Best Insight Wins
Get insights that can drive your brand to new levels of success.
What should brands do on social media in a time of uncertainty?
It’s a challenging time for brands across the world. Here are some recommendations on how to adapt your current social media content and curate new content in response to COVID-19.
