GKVoice
GKVoice is a collection of insights, thoughts and inspiration covering topics shaping today’s marketing landscape. This is just a sampling of the curiosity we bring to work every day and the thought leadership we bring to every assignment. Curious yourself? Scroll down or explore.
Featured
Is It Time to Switch Ad Agencies?
Wondering if your agency is really delivering the service, results, and ROI you deserve? Here’s how to know when it’s time to make a change.
Discover ROEverything
Introducing Return On Everything (ROE). See how GKV can help you find success by every measure. Be it Return on Investment, Return on Time, or Return on Opportunity.
GKV Challenger Brand Minute: Face of Wealth
The next decades will see a greater number of women inheriting wealth — and a shift in wealth means a shift in messaging.
The Digital Baby Boomer: How to Drive Online Sales
Baby boomers are not digital natives, but they’re huge digital shoppers. Discover the ways to win their trust and gain their business online.
Recent
4 Tips to Selling More Home Service Agreements
Annual service agreements keep the competition away and offset seasonality and episodic events. Learn what homeowners think of them in order to sell more.
Are Referrals worth your time?
3 secrets to a successful referral program.
How Instagram removing ‘like’ visibility impacts brands
There’s good news and bad news.
In social, video content is king, but storytelling is queen.
How to tell your story on social media.
What’s the big idea behind the big idea?
Behind every TV commercial, radio spot and social media post, there’s a big idea.
How Do Small Businesses Advertise in 2019?
In the real world, businesses need to advertise in order to reach their target audience and entice them to make a purchase.
