GKVoice
GKVoice is a collection of insights, thoughts and inspiration covering topics shaping today’s marketing landscape. This is just a sampling of the curiosity we bring to work every day and the thought leadership we bring to every assignment. Curious yourself? Scroll down or explore.
Featured
Is It Time to Switch Ad Agencies?
Wondering if your agency is really delivering the service, results, and ROI you deserve? Here’s how to know when it’s time to make a change.
Discover ROEverything
Introducing Return On Everything (ROE). See how GKV can help you find success by every measure. Be it Return on Investment, Return on Time, or Return on Opportunity.
GKV Challenger Brand Minute: Face of Wealth
The next decades will see a greater number of women inheriting wealth — and a shift in wealth means a shift in messaging.
The Digital Baby Boomer: How to Drive Online Sales
Baby boomers are not digital natives, but they’re huge digital shoppers. Discover the ways to win their trust and gain their business online.
Recent
Meet your new healthy living expert: you.
Healthy living is a thriving consumer market.
Reaching beyond “Bad Mom” and “Super Mom” stereotypes
Marketers and the media love to label moms.
Engaging with Snackwell’s Superfans
SnackWell’s doesn’t have fans… it has SuperFans! Understanding how the SuperFan lived her life and used social media was the key to engaging with her.
Peace, Love & Medicare
Ten thousand baby boomers a day are aging into Medicare.
OTC Products in a Challenger Brand World.
The over-the-counter (OTC) medicine market is on fire.
Be a Brand on a Mission
In today’s world of search engines and social media, consumers’ awareness and understanding of your brand could come from a shared recipe, an influencer, a customer review or a recommendation.
