GKVoice
GKVoice is a collection of insights, thoughts and inspiration covering topics shaping today’s marketing landscape. This is just a sampling of the curiosity we bring to work every day and the thought leadership we bring to every assignment. Curious yourself? Scroll down or explore.
Featured
Is It Time to Switch Ad Agencies?
Wondering if your agency is really delivering the service, results, and ROI you deserve? Here’s how to know when it’s time to make a change.
Discover ROEverything
Introducing Return On Everything (ROE). See how GKV can help you find success by every measure. Be it Return on Investment, Return on Time, or Return on Opportunity.
GKV Challenger Brand Minute: Face of Wealth
The next decades will see a greater number of women inheriting wealth — and a shift in wealth means a shift in messaging.
The Digital Baby Boomer: How to Drive Online Sales
Baby boomers are not digital natives, but they’re huge digital shoppers. Discover the ways to win their trust and gain their business online.
Recent
GKV Challenger Brand Minute: Is Your Bank Who It Says It Is?
Is your bank fulfilling its brand promise? GKV’s Chuck Fischer talks about how to deliver a superior customer experience inside and out.
GKV Health at the Aster Awards and Healthcare Ad Awards
Over 15 awards received for GKV Health’s work with the Maryland Managed Care Organization Association and Clover Health.
GKV Recognized as a Clutch Global Leader for 2024
The Clutch Global Award highlights excellent client work delivered this year, showcasing the very best in the B2B services industry worldwide.
Not All Baby Boomers Are Created Equal
There are two subgroups of baby boomers. Learn how to tailor your marketing so it succeeds with each.
GKV to present Marketing to Today’s Boomers webinar
The next Good Point session will focus on differences between early and later Baby Boomers.
Seven Strategies for Regaining Trust in Public Health Messaging
Trust in messaging from public institutions has eroded due to misinformation, politicization and contradictory advice. We have developed seven strategies for regaining the public’s trust.
