BGE Home:
Toy Truck

For more than 15 years, GKV has been a valued partner of BGE HOME, helping to fuel their success as the home services category leader, as well as respond and adapt to a rapidly changing competitive environment.

While others relied on loud, promotion-driven advertising to shout at consumers, GKV drove a shift in the home services category by leveraging the value of a well-respected home services brand and using contemporary advertising that was both compelling and humorous to talk about the breadth of services and attributes that the industry’s best-trained professionals bring.

With more than 300 work trucks on the road, GKV saw an opportunity to use this icon that many throughout Maryland had seen, but perhaps not used, as the hero of the campaign. By creating the direct association of the BGE HOME truck with the wide range of service offerings and professionals who drove them, we established the connection in a memorable way that solidified BGE HOME as the trusted brand to make, and keep, your home comfortable. The campaign was incredibly successful, contributing to strong and continuous sales growth over the subsequent years.