Rosedale Federal:
Residential Mortgage

We helped a small, community bank take on the big boys.

When Rosedale Federal Savings and Loan asked GKV to help them attract new customers through residential mortgage loans, we recommended a campaign heavily focused in digital. The advertising featured colorful photos and clever messaging that enhanced Rosedale’s competitive mortgage rates and personal service the big banks can’t match.

The results were unprecedented. In the first half of the year, mortgage applications rose nearly 90%. We weren’t surprised. Helping Challenger Brands succeed against bigger, better-funded competition is what we do.