Snackwells:
Breakfast Biscuits

The iconic, better-for-you snack brand from the 90s has made strides over the last few years to recapture its glory by taking out unhealthy ingredients and launching new products. This summer, the brand rolled out SnackWell’s Biscuit Thins, delicious biscuits made with real coffee and a good source of protein and fiber.

GKV put together a comprehensive social media launch plan to build awareness for this symbol of reevaluation and encourage trial. The plan also included digital banners and e-blasts to work in tandem with PR and in-store sampling.